Conventional 3-5 year strategies and annual plans just can’t keep up with the uncertainty you face in your marketplace. We teach you a new way to keep your strategic focus that adapts to change and always keeps your eye on the customer.
Understanding how you create value for your customers and other stakeholders is the compass for everything else that you do. Focus includes capturing your customers’ pain points, desires and expectations; sensing the environment accurately; building shared purpose; and developing a strong, memorable, story about how you will serve your market.
We’ll teach you to:
- Learn to sense change in your marketplace
- Address your chosen customers’ pain points and desires with a strong value proposition
- Create a clear, inspiring, measurable story that builds commitment and translates into Action
- Build a balanced scorecard that makes progress visible